VeloScience Bike Works, a destination for cycling equipment, accessories and service, currently occupies the space that will become Whit’s Frozen Custard. The popular merchant opened at Market Square in October 2012 and quickly became the go-to destination for top brands of road bikes, apparel and community building around the sport of cycling. Cycling has grown in New Albany and in central Ohio and VeloScience, through its knowledgeable customer service and product offerings, has drawn legions of fans which has driven the need for more space. VeloScience will move to 2,800 square feet of space at 29 High Street at the corner of E. Dublin Granville Road and Route 605. Construction is already underway with a goal of opening in mid-May.

“It’s very gratifying to see the growth of our sport and to have VeloScience be a part of helping people of all ages discover cycling,” said Geoff Clark, owner of VeloScience Bike Works. “With the new space we’ll be able to broaden our offerings of not only additional bike categories and brands but also an even deeper selection of accessories and apparel. Additionally, we’ll have substantially more space to service bikes and for customers to come together and socialize before and after rides. This is a really exciting time for our business and we’re looking forward to launching this next chapter.

Follow VeloScience Bike Works on Facebook and Instagram at @veloscience.

“Our goal at Market Square from the beginning has been to curate a mix of shops, restaurants and service providers that complement the important civic uses in the center of town such as the library, The Heit Center, McCoy Center and soon, Rose Run Park,” said Bill Ebbing, President of New Albany Company. “The addition of Whit’s will give our community members yet another reason to enjoy all that is available to them in the heart of New Albany.”

“The growth of VeloScience, which was one of our early tenants at Market Square, is also something to celebrate. Geoff Clark has been a great community partner, supporting many cycling efforts and events in our community. His new location will be a hub of cycling activity and help further develop the sport in New Albany and beyond,” concluded Ebbing.

New Albany’s Market Square is located in the heart of New Albany, Ohio at Market Street and Main Street. The development is anchored by the New Albany Branch of the Columbus Metropolitan Library and the Philip Heit Center for Healthy New Albany. It is a popular daily hub of activity with shops, eateries, service providers, civic uses and residences developed by the New Albany Company.